Job Number: E2026-0096

Job
Summary

The executive director of Marketing serves as the central campus resource for marketing for Kutztown
University. The executive director of Marketing reports to the vice president for University Relations and Athletics.

The successful
candidate will fill a unique position working closely with Enrollment Management and other campus partners to proactively lead high-level
projects, programs, and initiatives to advance KU's vision, strategic priorities and institutional goals. The executive director will
strategically and enthusiastically grow the Kutztown University story and brand with its audience and prospective students. This includes
utilizing market data to define strategies, identify appropriate audiences, and create awareness of new opportunities to enhance the KU
experience based on quantitative, qualitative and experiential findings.

The executive director of Marketing position requires
organization, flexibility, a highly collaborative nature, and the ability to evolve with high-volume demands and changing priorities. The
executive director must be a big picture thinker with an eye for detail. This is a hands-on position requiring high visibility and
engagement on campus, building strong relationships and trust with stakeholders. The executive director must balance creativity with
practicality, and advocate for strategic marketing principles while remaining open to compromise. Requires some night and weekend
assignments.

Specific responsibilities include:

• Leads planning, development, and execution of marketing plans and branding
  strategies for the university and select campus units, with a primary focus on Enrollment Management to include Undergraduate Admissions,
  Graduate Admissions, and Extended Learning.
• Analyzes all available internal data, campaign results, and appropriate business and
  regional trends, and uses social listening to form campaign targeting strategies with clear benchmarks.
• Partners with Enrollment
  Management to develop annual campaigns targeting prospective students and their parents, while meeting regularly to continually optimize
  strategies based on ongoing recruitment counselor feedback.
• Leads brand refresh efforts as required and regularly educates and
  monitors campus regarding appropriate implementation of the KU brand.
• Selects marketing-related agencies and closely directs agency
  work and monitors strategies. Serves as main point of contact with agencies and evaluates the scope of needed work from
  agencies.
• Collaborates on the social media calendar, working closely with the Multi/Social Media Manager and select staff members to
  develop content strategies to increase interaction on designated platforms.
• Collaborates closely with the Multi/Social Media Manager
  on photo and video needs for all marketing initiatives.
• Writes advertising copy, video scripts and other promotional materials as
  necessary.
• Supervises the Creative Services and Graphic Design Manager, student interns and student workers.
• Collaborates
  closely with the executive director of Web and Digital Media and manager of Web Technology to ensure the university brand and voice are
  implemented on the KU website and admissions related sites. Works with Web staff to ensure strategies are in place that focus on prospective
  students and parents.
• Collaborates with the University Relations team to ensure coverage of university events through appropriate
  media.
• Develops and implements university sponsorships including venue and media advertising, outdoor campaigns, digital/social
  media advertising and other initiatives sponsored by the University.
• Assists the vice president with management and growth of the
  university licensing program.
• Coordinates and leads monthly planning meetings between University Marketing/Communications,
  Enrollment Management and the academic deans.
• Plans the annual Marketing budget and works with direct reports to ensure effective
  spending of assigned funding.
• Provides marketing support and direction to other non-academic programs, including, but not limited
  to, University Relations & Athletics, Administration and Finance, Student Affairs and the KU Foundation.
• Serves on editorial board
  for Tower digital magazine, assisting the editor with story board and design strategy.
• Conducts regular one-on-one meetings with
  direct reports. Attends University Relations and Division Director Meetings.
• Selects members and conducts quarterly meetings with
  the university's Brand Champions Advisory Board.
• Coordinates communication and fulfillment of marketing /promotional project
  requests with the Pennsylvania State System of Higher Education.
• Assist in crisis communications, including serving on 24/7 on-call
  team as needed.
• Other duties as assigned.

Minimum Qualifications

• Minimum of 5
  years' work experience in marketing or a related field.
• Experience managing digital campaigns with agency assistance, including
  reporting and optimization. Must be able to translate results to greater campus community.
• Knowledge of social media platforms and
  digital advertising tools, including Google Ads and Meta Business Suite.
• Strong knowledge of marketing best practices, brand value,
  and marketing strategies and tactics, including writing, developing and executing marketing plans.
• Excellent writing, communication,
  and editing skills.

Preferred Qualifications

• Having worked for or been a client of an
  advertising agency.
• Experience managing projects and leading groups.
• Higher education experience.
• Familiar with
  Lehigh, Berks, Bucks and southeastern PA region.
• Experience working within the PASSHE system, specifically with RFPs and
  contracts.

Supplemental Information

Applications & resumes will be accepted until the
position is filled, however; to ensure full consideration, application materials should be received no later than the end of day on
August 3, 2026.

The starting salary range for this position is $88,020.00 - $99,500.00.

This
position may be eligible for a flexible hybrid work arrangement, permitting a combination of on-site and remote work, subject to applicable
organizational policies, operational requirements, and supervisory approval.

All applications for this position must be submitted via
our online application/resume system ONLY. Please do not fax, mail, or e-mail any documentation.

A successful interview, reference
checks, background clearances (PA Criminal, Child Abuse Clearance & FBI Clearance), and demonstration of ability are requisite
qualifications for all positions.

The University is very interested in hiring employees who have had extensive experience with
diverse populations.

Non-Discrimination Statement

Kutztown University does not discriminate in
employment or educational opportunities on the basis of sex, race, ethnicity, national origin, age, disability, religion, sexual
orientation, gender identity, or veteran status. To discuss a complaint of discrimination, please contact the Office of Social Equity, Old
Main A-Wing, Room 02, by phone at 610-683-4700 or by e-mail at socialequity@kutztown.edu.
Pursuant to Title IX of the Education Amendments of 1972, Kutztown University does not discriminate on the basis of sex and prohibits sex
discrimination in any education program or activity that it operates, including admissions and employment. Any inquiries regarding the
application of Title IX at Kutztown University may be made to Bradley Davis, the University's Title IX Coordinator, located in Old Main
A-Wing, Room 01, by phone at 610-683-4782 or by email at titleix@kutztown.edu, or the Office for
Civil Rights located in the Lyndon Baines Johnson Department of Education Bldg., 400 Maryland Avenue, SW, Washington, DC 20202-1100, by
phone at 800-421-3481 (TDD: 800-877-8339), by fax at 202-453-6012, or by e-mail at OCR@ed.gov. Kutztown
University's Sexual Misconduct, Anti-Discrimination, and Anti-Harassment policies can be found in The Key student handbook or online at
https://www.kutztown.edu/about-ku/administrative-offices/social-equity.html.

Notice of availability of the Annual Security Report and Annual Fire Safety Report

The Annual
Security Report and the Annual Fire Safety Report, containing policy statements, crime and fire statistics for Kutztown University, is available online. You may also request a physical copy by emailing the KU Clery Compliance Coordinator at clery@kutztown.edu.